Kingsley U.N Chikwendu
The consequences of coronavirus that rocked the world, the real estate market which is our point of focus in this write up, call for more attention as it continues to change the dynamics of how businesses are ran. These new innovations though, challenging at infancy, with slow pace of adapting, has engineered rapid adoption of real estate technology that was not previously in use of. Things that were not done or used before are becoming the new normal today, the world is changing rapidly.
Technological platforms needed by developers, agents, stakeholders in various sectors of a nation’s economy to carry out business and services like conferences, seminars, interviews, meetings are now reconsidered for local, national and global businesses to not only survive in difficult circumstances brought by the Covid-19 but, to thrive.
Also read: Staying grounded in real estate business
Business activities cannot just ground to a halt. Many, including estate developers have learnt how to explore the power of technology that has helped a large number to remain focused towards improving their lives.
There have been sweeping changes already, from more usage of virtual that has steadily seen businesses flow to increased investments, with less working tools, reshaping of the entire real estate sector is truly underway.
With another lockdown likely on the horizon, carrying businesses through virtual is becoming competitive as we look towards 2021, it will be those that are abreast with real estate technology that are most likely to forge ahead in the new year successfully. It is about being able to explore technology more to create efficiencies across the entire real estate business.
Though, technology may look to be aiding real estate business and services for growth in this covid-19 era, it will be hard to completely replace the human touch that comes with personal interactions that connect real estate developers and clients.
The home-buying and selling processes sometimes, come with emotions like, you understand someone more when you are physical with them, looking into their eyes brings more understanding of the message they are trying to pass across. You trust people more when you have their physical presence, clients want to like and trust an agent or developer that they have seen already. Therefore, no real estate technology can afford the power of true human connections.
Moving towards 2021 business year, the market like already said, gets more competitive, learning efficiently how to manage client relationships will be highly critical to keep businesses running in this trying times we find ourselves.
The real estate sector was not spared in the wake of coronavirus pandemic that disrupted global activities. However, we are encouraged to imbibe the positives that can be taken from a perceived negative.
The essence of this is, we should understand that from the disruption of business activities that came with the covid-19, it did with positive changes the sector could have required long ago. We should improve on our human productivity levels and aligning with the power of technology to grow efficiency in business activities.
Human relationships in business, working together with technology is the future of the real estate sector.